While you’d be forgiven for thinking that everyone’s in top-to-toe designer at Fashion Week, most editors and stylists turn their attention to the COS new-in section. Seriously, you’ll struggle to find a brand more adored and worn.
Need proof? According to The Lyst Index‘s Hottest Brands list, the retailer has recently earned its first position, sitting above the likes of Ralph Lauren, Chloé and Totême.
Taking cues from runways faster than our other favourite brands do, COS’s current line-up has nailed autumn/winter (burgundy and suede in particular) and is already trickling in key SS25 trends. Think: Issey Miyake and Coach-favoured pistachio green, Fendi and Jason Wu-approved mocha mousse, and functional jackets like the ones seen at Chloé and Bottega Veneta.
Part of the H&M group (who can honestly do no wrong, in our opinion), the British fashion brand was founded in 2007. Offering capsule wardrobe heroes, ready-to-wear, shoes and accessories for the well-dressed, COS’s ethos is rooted in luxury design and compelling fashion movements, provided at more affordable prices.
From its coveted winter coats – remember that scarf coat everyone was wearing at the end of last year, and that wool coat that definitely looks more expensive than it is – to its basic white T-shirts, sell-out wide-leg trousers and Jennie Kim-approved quilted bag, COS has always been that girl on the high-street, it’s just hotter than ever RN.
See below for everything worth buying at COS right now
Save when you shop with these COS discount codes at checkout. For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
